With the holidays in full swing, we caught up with a new face in the wine industry who is toasting the town with her own boxed wine label, Downward Dog Wine. Betsy Hendershot is the woman behind the local brand that launched a little over two years ago. As she can attest, starting a business while raising kids is a balancing act, but understands it is well worth the investment as she witnesses the slow, steady and positive growth in both.
Betsy’s family is a constant source of support and has served as the key inspiration in several business decisions – including her plans of donating 5% of all sales to various children’s charities. Even the branding cleverly captures the family dog, a Cockapoo named Lincoln, in the downward dog yoga pose, a nod to her yoga influence.
In this episode, Betsy shares what it took for her to start Downward Dog Wine and how she balances it all! Her words of encouragement to, “Just Start,” might be something that you need to hear right now. Please note, this was recorded pre-Covid, so the holidays may look a little different for her family this year.