90. Kourtney Leigh: Redefining the Culture of the Beauty Industry
Sharing Passion and Purpose
Sharing Passion and Purpose
90. Kourtney Leigh: Redefining the Culture of the Beauty Industry
Kourtney Leigh: Founder & CEO of TINGE

When Kourtney Leigh had an opportunity to start TINGE, she knew she had to jump on it. Why did she decide to blaze this trail? According to Kourtney, she shares, “I created TINGE because I knew there needed to be something more for body— from body makeup and beyond. I also felt a deep conviction to rewrite the rules of beauty through our brand voice by avoiding language that implies you should look any different than the way you feel most beautiful or confident.”

As you’ll hear from our visit, her business is changing the language and perspective of the beauty industry. Interestingly, she views makeup as a choice, never a requirement. That’s a bold statement from someone who has a beauty brand! You’ll learn why she feels this way, along with the story behind her product and so much more!


Motivated by the belief that everyone deserves to feel good in the skin that they’re in, Kourtney Leigh created TINGE, a body beauty brand. With confidence as the brand catalyst, Kourtney is on a mission to reimagine a self-care regimen that extends beyond just the face.

Highlights from Kourtney’s entrepreneurial career include developing a product from concept to commercialization, raising a round of friends + family capital, and building an international team of strategic advisors, suppliers, and manufacturers to bring TINGE to life. Kourtney was named a Forbes Global Fellow for her entrepreneurial and social efforts around the world. TINGE was one of ten brands selected for Target’s 2022 Takeoff Beauty cohort. TINGE has been featured in Forbes, Byrdie, Thingtesting, Global Cosmetic Industry, Glossy, and more.

Kourtney graduated from Oklahoma State University in 2016 with a degree in Entrepreneurship and Marketing. She currently serves on the Board of Directors for the Oklahoma State University Spears School of Business and enjoys volunteering her time as an Advisor for the Oklahoma Beta chapter of Pi Beta Phi.

To learn more about TINGE visit tingebeauty.com or on Instagram @tingebeauty.


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