Episode 180 · April 15, 2025
Kim Roxie: Following her Calling into the Beauty Industry as the Founder of Lamik Beauty
with Kim Roxie, Founder of Lamik Beauty
32 min
Kim Roxie: Following her Calling into the Beauty Industry as the Founder of Lamik Beauty
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In this episode
In this episode I sit down with Kim Roxie, the founder of Lamik Beauty, and y'all, this conversation is full of heart. Kim knows what it means to step out in faith and walk boldly in her calling. She shares how a 16-year-old labeled "at risk" — even kicked out of high school — turned that label into fuel, excelled in college, and built a clean beauty brand rooted in empowerment, inclusion, and authenticity.
Kim walks us through how a chance encounter with a retired Estée Lauder chemist gave her the knowledge and connections to learn how to make makeup, and how her mom's battle with metastatic breast cancer fueled her mission to create a paraben-free, talc-free line. She was talking about toxins in beauty products back when most of us hadn't heard the word "paraben" — and the world is just now catching up.
We also get into the practical side: raising $50,000 in thirty days through rewards-based crowdfunding, the power of getting around other women who believe and dream, and why "done is better than perfect." Kim is raw and real about loss, faith, and the inner work of speaking to yourself as kindly as you speak to others. I love that. Keep going — you'll want to be in this one.
Key takeaways
- Don't overthink your start — Kim opened her first makeup shop just months after college with $500 from her mom, because done is better than perfect and you can't reach complete if you don't try.
- Let the void in the market move you. Kim built Lamik because she saw all women weren't being celebrated in beauty, and because 75% of beauty products marketed to women of color were toxic.
- Funding doesn't have to look conventional. When she hit a wall, Kim ran a rewards-based crowdfunding campaign on iFundWomen and raised $50,000 in thirty days — mostly from strangers and customers.
- Entrepreneurship isn't meant to be lonely. Get around women who believe, dream, and go after it — their energy pushes you when you don't feel like going.
- Your mentors can come from unexpected places. A retired chemist taught Kim how makeup is actually made, then connected her to a manufacturer in her hometown.
- Accelerator programs (like DivInc, Sputnik ATX, and SKU) can prepare you for what's ahead and expose you to mentors and advisors you'd never meet otherwise.
- Thriving starts in your thoughts — Kim's focus this year is speaking to herself as kindly as she speaks to others, because beauty is revealed, not applied.
“KIM is an acronym that stands for Keep It Moving. I think that is the story of my life.”
“Love and kindness is your true makeup, because beauty is revealed and not applied.”
“Done is better than perfect, and nothing beats complete if you don't try.”
“Everything in your life, the trials, the tribulations, the joy, all of that is made up inside of you to be revealed.”
Resources mentioned
- WebsiteLamik Beauty
About Kim
Founder of Lamik Beauty
Kim Roxie is the founder of Lamik Beauty, a clean, paraben-free and talc-free, inclusive makeup line. Born and raised in Houston, she opened her own makeup shop right after graduating from Clark Atlanta University and has been a full-time entrepreneur for more than twenty years. Inspired by her mother's battle with metastatic breast cancer, Kim built Lamik to celebrate all women's beauty with products made in the U.S.
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