Episode 195 · August 12, 2025
Suzanne Boyd and Kristine Fears, building a purpose driven laundry brand
with Suzanne Boyd and Kristine Fears, Co-founders, Thanks Mom Co.
35 min
Suzanne Boyd and Kristine Fears, building a purpose driven laundry brand
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In this episode
In this episode I sit down with Suzanne Boyd and Kristine Fears, two determined moms in Tulsa who turned a common household frustration — getting stains out of laundry — into a purpose driven business called Thanks Mom Co. Their flagship product, Mary's Stain Remover, is named after Kristine's mom, Mary, who passed away unexpectedly two years ago. Watching these two friends honor their moms and find purpose through pain is the kind of story I love.
What I find so beautiful is how it all started — making soap recipes late at night in Kristine's kitchen, scraping out glue sticks to pour their formula into, and using a borrowed 3D printer (they were even ready to use the central library's). They spent all of 2024 developing before they ever had a product to sell. It's a real, doable picture of starting small, staying scrappy, and leaning on a trusted friendship.
We talk about how they met (their firstborns are five days apart), how they divide the work by playing to their God-given gifts and talents, why they chose a 100% pure formula and a give-back component, and yes — their best laundry tips, which genuinely surprised me. If you've got a tiny seed of a dream in your heart, this conversation is for you. Keep going.
Key takeaways
- Start small and start scrappy — Suzanne and Kristine began making soap in a kitchen, scraping out glue sticks for tubes and using a borrowed 3D printer, and spent a full year (2024) developing before selling.
- One step at a time is the real strategy. You can't get to the finished product in a single day — build it day by day, learning as you go.
- Reach out and call in favors. They humbly asked for help and connected with other Tulsa women entrepreneurs (like Lisa Pinnell of Binxy Baby and the founder of EdiBlend), and people came out of the woodwork to support them.
- Play to each partner's strengths instead of forcing a formal structure — Suzanne leads social media and product development, Kristine handles the website and order fulfillment, all built on mutual trust and respect.
- A clean, simple formula matters. As a pharmacist, Suzanne pared the stain stick down to six naturally occurring ingredients (including water and a grapefruit essential oil scent) so it's safe on kids' clothing.
- Build purpose into the product — Thanks Mom Co. gives back 10% of profits to Crisis Pregnancy Outreach, a local Tulsa ministry close to their hearts.
- Setbacks happen — keep your sense of humor. When half of their first 2,000-tube order arrived broken on launch day, they sent an SOS to neighbors and pushed through together.
“We could never have climbed this mountain in one day — just step by step we can get there together.”
“We don't have anything that anyone else doesn't have. We have a wonderful friendship that not everyone is blessed to have, and we started so small.”
“My kids have been able to watch me choose hard things, but the right thing, and to watch me work hard at it.”
“I'm trying to find and create something beautiful from the ashes.”
Resources mentioned
About Suzanne
Co-founders, Thanks Mom Co.
Suzanne Boyd and Kristine Fears are two Tulsa moms and longtime friends who co-founded Thanks Mom Co., maker of Mary's Stain Remover — a 100% pure laundry stain stick and scrub pad. Named in honor of Kristine's late mother, Mary, the business is built on friendship, purpose, and giving back. Suzanne is a pharmacist of over ten years who leads product development and social media; Kristine, a former missionary and stay-at-home mom of more than a decade, leads website and order fulfillment.
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