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Episode 90 · February 7, 2023

Kourtney Leigh: Redefining the Culture of the Beauty Industry

with Kourtney Leigh, Founder & CEO of Tinge

35 min

Kourtney Leigh: Redefining the Culture of the Beauty Industry

0:00–:–

In this episode

In this episode I sit down with Kourtney Leigh, the founder and CEO of Tinge, a body beauty brand that's reimagining the entire body care category. Kourtney describes herself as an everyday girl and beauty enthusiast turned entrepreneur, and what struck me most about her is her tenacity. She has this grit and drive that you just can't teach, and she's using it to rewrite the rules of beauty.

Kourtney shares how a simple observation back in 2015-2016 sparked everything: the body category was saturated by just three shades of tan, while face complexion products offered 40-plus shades. That lightbulb moment turned into a college capstone project, then a real business, and eventually the launch of the Tinge Tint in April 2021 — the most expansive body makeup range in the category to date.

We talk about betting on yourself, why she chose the harder road over the "golden handcuffs" of a corporate job, the reality of raising capital as a female founder in Oklahoma, and how so many nos led her to the right yeses. I love that Kourtney is building the kind of industry she wants for future generations — one where words like "flawless" and "perfection" simply don't exist. Keep going, friend. This one will encourage you to lean into the hard things.

Key takeaways

  • Comfort will never get you to the place you want to be, or the woman you want to become — Kourtney's daily mantra for measuring growth by how much she's being challenged.
  • A curious nature is a gift worth following. Kourtney's simple observation — that the body category had only three shades of tan while face products had 40-plus — became the seed of an entire business.
  • You don't have to feel fully equipped to start. A mentor told her the only way to learn to build a business is by doing it, and that unlocked her self-belief.
  • Nos are not the end of the road. So many rejections led her to the right yeses and the right investors — the ones who believe in you, not just your idea.
  • When raising money, you're choosing your investors too. Look for people who love you more than they love their money and who'll roll up their sleeves at 11 p.m. when things get hard.
  • Protect your time and flexibility early on. Kourtney worked oddball jobs instead of taking a corporate role so she could keep building Tinge — avoiding the 'golden handcuffs.'
  • Words shape how we see ourselves. Tinge intentionally avoids 'perfection,' 'imperfection,' and 'flawless' — treating body beauty as both a mental and physical matter.
  • Surround yourself with like-minded, ambitious people. Community and connection are what keep you in the game through the high highs and low lows.
Comfort will never get you to the place you want to be, or the woman you want to become.
The only way to learn to build a business is simply by doing it.
You want investors that love you more than they love their money.
So many no's have led to the right yeses and the right open doors.

About Kourtney

Founder & CEO of Tinge

Kourtney Leigh is the founder and CEO of Tinge, a body beauty brand reimagining the body care category from skincare to makeup and beyond. A self-proclaimed beauty enthusiast turned entrepreneur, she studied entrepreneurship at Oklahoma State University and launched the Tinge Tint in April 2021 — the most expansive body makeup shade range in the category to date. Tinge was selected as one of 10 brands out of thousands of applicants for the Target Takeoff Beauty Accelerator.

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