Alacia Parker creates a Pure and Simple Market

In this episode

In this episode I sit down with Alacia Parker, who along with her husband Alex recently opened Pure and Simple Market, a kid-friendly grocery and convenience store in downtown Coweta, Oklahoma. Their idea is such a good one — take the convenience we've all come to expect from modern life and pair it with a simpler, whole-food way of eating, all under one roof. Alacia wants everyone to be able to pronounce their food and know it's whole food, and about half of what's on her shelves comes from local farmers and food entrepreneurs close to home.

What I love is that this isn't just a store — it's a community space. There's a serene, earthy environment with acoustic music and a kids' play area so parents can actually shop, plus events like sensory bin days and story time. Alacia is raw and honest about the messy middle of building something while raising four little ones (ages six, five, four, and two and a half). Her secret weapon? Consistency. Eight months of grocery delivery with no return, showing up on social media, and refusing to quit.

We also talk about how she and Alex divide work and family, why they trust the timing of the ideas God places in their lives, and how she's learning to combine work and family instead of separating them. If you're carrying a big idea you haven't acted on yet, I think Alacia's story will encourage you to keep going.