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Cover art for Beverly Anderson: Founder of EQ Wear

Episode 94 · March 7, 2023

Beverly Anderson: Founder of EQ Wear

with Beverly Anderson, Founder & CEO of EQ Wear

32 min

Beverly Anderson: Founder of EQ Wear

0:00–:–

In this episode

In this episode I sit down with Beverly Anderson, founder and CES of EQ Wear and a dear friend of more than fifteen years. Our boys started in preschool together and are now seniors in high school, so before we ever get to business, we reminisce about the group of women who've walked that whole parenting journey together — the kind of friendships you can pick right back up with, no matter how much time has passed.

Beverly is a lifelong equestrian, and EQ Wear was born out of a very personal need: she couldn't find riding pants she actually loved, so she set out to make them herself. What I love about her story is how honest she is about the messy middle — the booth at a horse show with no product to sell, the red-eye flight to Portland to fix a batch of pants that would only have fit Humpty Dumpty, and the night she sat on her living room floor drawing patterns because a professional grade would've cost fifteen or twenty thousand dollars.

We also talk about the highs and lows of small business ownership, why she'd look for a partner if she did it again, and her surprisingly candid advice: if you can possibly imagine being happy working for someone else, do that — because entrepreneurship is hard and lonely. But if the idea is burning in your soul, keep going. And we close on purpose — how her horses became her zen space, and how the biggest, best decisions of her life weren't the financial ones, but the personal ones, like reshaping her whole career to raise her son.

Key takeaways

  • Great businesses often start by filling your own personal need — Beverly created EQ Wear because she couldn't find riding pants she actually wanted to wear.
  • Watch the mental 'stop signs' you set for yourself. Beverly kept telling herself 'if this doesn't work, that's my sign to quit' — and every time, another door opened.
  • The knowledge and skills you gathered years ago may be exactly what you need now. Her engineering background let her draft patterns on her living room floor when hiring it out would've cost $15,000–$20,000.
  • When you hit a roadblock, reshuffle the deck and figure it out — like taking a red-eye to fix a botched batch of product so her booth wouldn't be empty.
  • A business partner matters more than people realize — it's very lonely at the top when things get tough, whether you have too much business or too little.
  • Companies rarely go broke from lack of business; they get overextended, promise too much, and can't deliver. Guard against overcommitting.
  • Honest entrepreneurship advice: if you can be content working for someone else, do it — but if the idea is burning in your soul, be stubbornly bullheaded and keep going.
  • A passion outside of work — for Beverly, her horses — is grounding, and the personal decisions (like being home to raise her son) can be the most rewarding of all.
Somehow, every time I did that, another door opened.
I never in a billion years thought I would be using any of my talents to sit on my living room floor and draw patterns for pants. But that's what happened.
If there's any possibility that you can work for somebody else and be okay with it, you should do that. But if you have an idea that is just burning in your soul, you have to see it through.
Being at the top of a company really kind of means that you're at the bottom, because you answer to everyone.

About Beverly

Founder & CEO of EQ Wear

Beverly Anderson is the founder and CEO of EQ Wear, an equestrian-inspired athleisure brand she built from the ground up after struggling to find riding pants she loved. A lifelong equestrian with a background in engineering and business consulting, she also owns and operates Miss Ann's, a Tulsa alterations and sewing institution. Beverly is known for her tenacity, work ethic, and entrepreneurial drive.

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