September 8, 2026
Purpose Can Be Ordinary | Episode 248: Dr. Jessica Rimmer
with Dr. Jessica Rimmer, CEO of Solomon's Strategic Advisors; executive coach, leadership consultant, keynote speaker, and author
30 min
Purpose Can Be Ordinary | Episode 248: Dr. Jessica Rimmer
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In this episode
In this episode I sit down with Dr. Jessica Rimmer, CEO of Solomon's Strategic Advisors, executive coach, keynote speaker, and author of a book on purpose. What I love about this conversation is that it takes something so many of us wrestle with — that quiet question of "why am I here, and does my life even matter?" — and makes it feel doable. Jessica calls that ache "purpose anxiety," and she gently reminds us that our differences aren't design flaws, they're design features.
We dig into her purpose framework — design, desires, and disappointments — and how those three things work together to point us toward what we're here to do. We talk about why women in particular tend to downplay their gifts, how to disrupt autopilot long enough to actually ask "what do I want and what am I good at," and why your purpose can evolve like a thread being pulled through the seasons of your life rather than starting over.
And here's the part that stuck with me: purpose can be very ordinary. It's not about a stage or a big platform or the size of your impact. It's about understanding how God made you and serving from that place. We also talk about Forward, the faith-and-work women's community Jessica co-directs in Oklahoma City. If you've been feeling purposeless or stuck, keep going — I think this one will meet you right where you are.
Key takeaways
- "Purpose anxiety" is real — that nagging question of "why am I here and does it even matter?" is more common than you think, and naming it is the first step to working through it.
- Your differences are design features, not design flaws. When we only compare ourselves to others, we miss that our unique wiring exists for a purpose.
- Use the three D's — design, desires, and disappointments — to explore your purpose. It's not a formula you sprinkle together; it's a journey of getting to know yourself.
- Women especially tend to dismiss their strengths ("oh, anybody can do that"). What feels easy to you is often your zone of genius — an indicator of where you're meant to serve.
- Disrupt autopilot. Routine keeps life running, but you need to intentionally step into a "question and answer space" to ask what you want and what you're good at.
- Purpose grows and evolves like a thread pulled through the seasons of your life — it's added to, not swapped out. And purpose is not your identity; your identity as a child of God is already settled.
- Purpose can be ordinary. It's not about fame or scale — it's about aligning with how you were made, which changes how you experience even the work you already have.
Chapters
- 00:00Purpose can be ordinary — the big idea
- 01:00Meet Dr. Jessica Rimmer
- 03:30Purpose anxiety and why Jessica wrote her book
- 06:00The three D's: design, desires, and disappointments
- 11:00The first step to finding your purpose
- 14:00Disrupting autopilot to hear what you really want
- 16:00What it feels like to live in alignment with your assignment
- 18:00A LinkedIn message that changed a man's life
- 21:00Sponsor: Five Star Painting of Tulsa
- 22:00Does your purpose change over time?
- 24:00The story of Forward in Oklahoma City
- 29:00Rapid fire: coffee, routines, dreams, and seasons
“Purpose can be very ordinary. It doesn't have to be big. It's not about famous or size of impact.”
“Sometimes we can feel like we have design flaws rather than design features.”
“What's easy to you, your superpower, your unique zone of genius — that typically is an indicator that you need to serve from that good, healthy energy.”
“Every hard season produces something beautiful. The invisible hard season had to be there for the fruit.”
Resources mentioned
About Dr.
CEO of Solomon's Strategic Advisors; executive coach, leadership consultant, keynote speaker, and author
Dr. Jessica Rimmer is the CEO of Solomon's Strategic Advisors, an executive coach, leadership consultant, keynote speaker, and author of a book on purpose and living fully alive. She helps leaders and organizations discover how purpose shapes not only what they do but who they become. She is also co-director, alongside Jana Gridley, of Forward in Oklahoma City — a faith-based women's professional networking community.
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